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GUIDELINES AND BACKGROUND TO THE ASSIGNMENT:
This assignment is designed to assess learning outcomes 1-3 and accounts for 50% of the overall module mark.
The intended learning outcomes are that on completion of this module the student should be able to:
1. Understand the organisational context – commercial, voluntary, public sectors
and interdependencies between them.
2. Identify the basic principles of business including the way in which businesses operate
and the factors that influence the process of making managerial decisions.
3. Demonstrate an understanding of the core concepts in each of the business functional areas
and their integration within the broader organisational context.
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Write My Essay For MeThe case study
Background
Shoe-Makers Ltd produces fashion boots and industrial footwear, which are sold under the brand name of “Big
Boots”. This footwear brand can only be bought in specialist retail outlets throughout the UK or from their own
shop, which is situated in the heart of Manchester.
During the 1990s the company achieved huge successes. Their footwear range was
particularly popular with the student segment of the market, because of their durability.
Sales to other segments of the market were also increasing, as were their profits.
The managers of the company decided to expand their factory to cope with this increased
demand, which also meant doubling their production workforce.
The present situation
The factory is situated in a rural area approximately 100 miles from their Manchester store. New employees
were recruited from the locality and are given two day’s training in the production process when they first
started. Management introduced a ‘single-piece’ rate, which means all employees are paid for each item of
footwear they produce. The managers believed this system is an incentive to increasing productivity. However,
the new recruits were making many mistakes leading to rejection of many boots by quality managers.
The experienced workers started rushing their work in order to increase their wages and this led to an
increased number of consumer complaints regarding faulty or poor quality goods. Added to this was the
increased competition from other manufacturers. The “Big Boots” brand saw its sales figures drop by 50 per
cent within two years, which resulted in a loss of market share.
Two-thirds of the workforce has now been made redundant. Those remaining feel very insecure and are
unhappy with their current working conditions. Production has been reduced, which means they are losing out
on wages. The equipment in use is constantly breaking down, leading to further time lost for which employees
are not being paid.
The remaining workers have asked the management to change their payment system to
a guaranteed weekly wage for the hours they work. They have threatened to withdraw their
labour if conditions do not improve.
Coursework Questions:
Considering the present situation of Shoe-Makers Ltd, prepare a report which discusses the actions that could
be taken by each of the following functions to ensure that the business will be successful:
• Operations
• Marketing
• Human Resource
• Accounting/Finance
• Senior Management
You are expected to use relevant theory from both lecture materials and your own self-directed academic
study to underpin your answer.
Word limit: 2,000 words
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Report Guidelines (with expected word count limits)
• Table of contents [not included in a word count]
• Executive summary [approx. 200 words]
• Introduction (overview of the case study / what the report will be about) [approx. 200-300 words]
• The main content of the report (hint: you could use subheadings to show which business function you
are focusing on OR you can analyse the case study by the issues you identify) [approx. 1200-1400 words]
• Conclusions [approx. 200-300 words]
• References (in CU Harvard Reference format) [not included in a word count]
Assessment Guidance
The report should clearly indicate an understanding of business functions and their relevance; the current
state of knowledge and opinion; and the questions to be addressed. It should be well presented, informative
to the reader and not contain any serious errors of grammar, spelling and technical content.
Criteria for Assessment
This table details the weightings of the five criteria by which your work will be assessed.
Criteria Proportion of overall
module mark
Content (and Learning Outcomes) 25%
Knowledge and understanding/application of theory 50%
Evidence of reading, use of resources and research 15%
Accurate citations and referencing 5%
Presentation, grammar and spelling 5%
Total 100%
Please refer to the Marking Scheme for information on how work is assessed and graded.
How to pass this assessment
In order to pass this module, you need to:
• ensure that you have fully met all the learning outcomes and tasks as detailed in this Assignment Brief
(if you do not meet one or more of the learning outcomes, you will not be able to pass)
• cover all the assessment criteria sufficiently
• submit all the work required by the given deadline
How to submit your assessment
The assessment must be submitted via Turnitin by 23:55 on 6th January 2017. No paper copies are required.
You can access the Turnitin link through the module web.
• Your coursework will be given a zero mark if you do not submit a copy through Turnitin. Should you
submit work on time but fail the assignment, you will be offered a resit opportunity but the resit mark
will be capped at 40%.
• All work submitted after the submission deadline without a valid and approved reason (see below) will
be given a mark of zero. Please note that a non-submission is not the same as a failed submission; a
failed submission counts as an attempt whereas an absent mark does not necessarily allow you to resit
the coursework.
Page 4 of 6
• Short deferrals (extensions) of up to three calendar weeks can only be given for genuine “force
majeure” and medical reasons, not for bad planning of your time. Please note that theft, loss, or failure
to keep a back-up file, are not valid reasons. The short deferral must be applied for on or before the
submission date. You can apply for a short deferral by submitting an Examination/ Coursework Deferral
Application Form. Application Forms along with the supporting evidence should go to the relevant
Student Support Office. For a longer delay in submission a student may apply for a long deferral.
• Students MUST keep a copy and/or an electronic file of their assignment.
• Checks will be made on your work using anti-plagiarism software and approved plagiarism checking
websites.
Word Count Limit
You must indicate the number of words you have used on the front page of your Assignment Submission
Sheet. When you calculate this you must include any quotations and footnotes you have used but you do not
need to count the Bibliography or any Appendices. If you go more than 10% over or under the word count limit
stated in the Assignment Brief you risk losing marks as a 10% penalty applies.
Plagiarism
As part of your study you will be involved in carrying out research and using this when writing up your
coursework. It is important that you correctly acknowledge someone else’s writing or thoughts and that you
do not attempt to pass this off as your own work. Doing so is known as plagiarism. It is not acceptable to copy
from another source without acknowledging that it is someone else’s writing or thinking. This includes using
paraphrasing as well as direct quotations. You are expected to correctly cite and reference the works of
others. The Centre for Academic Writing provides documents to help you get this right. If you are unsure,
please visit www.coventry.ac.uk/caw.
Assessors are able to spot cases of plagiarism. The School insists that coursework is submitted through a
plagiarism detection system known as Turnitin. Copying another student’s work, large sections from a book or
the internet are examples of plagiarism and carry serious consequences. Please familiarise yourself with the
CU Harvard Reference Style and use it correctly to avoid a case of plagiarism or cheating being brought. If you
are unsure please refer to your tutor.
Return of Marked Work
You can expect to have marked work returned to you 3 weeks after the submission date. Marks and feedback
will be provided online. As always, marks will have been internally moderated only, and will therefore be
provisional; your mark will be formally agreed later in the year once the external examiner has completed
his/her review.
Marking and Assessment Scheme
Mark range Guidelines
70 – 100%
In order to secure a mark in this range, a candidate must submit an outstanding answer
that could hardly be bettered. In addition to the criteria identified below for a mark
between 70-85%, an answer scoring a mark of 85-100% would show an excellent level of
understanding and critical/analytic skills and originality. For example, such an answer would
include new insights into Integrated Business Management which are not drawn from the
literature but from the student’s own critical thinking, and which add something to the
existing literature.
Page 5 of 6
Mark range Guidelines
An essay in this range will demonstrate a strong understanding of theories, concepts and
issues relating to Integrated Business Management. There will be evidence of wide-ranging
reading from a variety of valid sources (as described and presented in the marking criteria
for 60-69%).
The assignment must be written in a clear, well-structured way with a coherent and
seamless flow and show evidence of independent, critical thought. It must show extensive
relevant reading on the subject and intelligent use of the material to present a wellbalanced
and well-argued assignment. For example, the student will have considered a
range of relevant issues and be able to assess the strength and weaknesses of various
approaches/arguments and put forward a confident and articulate view of their own.
60 – 69%
An essay in this mark range will demonstrate a good understanding of the requirements of
the assignment and of theories, concepts and issues relating to Integrated Business
Management. An assignment in this percentage range will include a balanced discussion of
issues central to the question, how these are addressed by different authors or sources and
some critical thinking into their relative merits or shortcomings.
The answer will be contain few errors and little, if any, irrelevant material. It will show
evidence of reading from a variety of sources (i.e. more than 3 or 4) but not so many
sources that the discussion loses focus and becomes unclear or irrelevant. All sources
should be of some academic merit (e.g. books, journals, reports, media publications).
Unreferenced material from non-credible internet sources MUST be avoided.
All sources must be included and properly referenced in the references. The assignment
will be well-organised and clearly written/presented overall.
50 – 59%
The answer will demonstrate some reasonable understanding of relevant theories,
concepts and issues relating to Integrated Business Management but also some minor
errors of fact or understanding.
The assignment will not be based on an extensive range of sources (for example few
references are included), or much evidence that they have been read closely or wellunderstood.
For example, the assignment will retell sources rather than analyse them.
The assignment may be quite general in part. Some errors may be present and some
irrelevant material may be included.
The essay may not be particularly well-structured, and/or clearly presented and contain
some spelling mistakes and grammatical errors.
A few sentences may be unclear.
40 – 49%
A mark within this percentage range will be given to an essay which:
– shows some limited basic understanding of the subject but is incomplete e.g. if it
answers one part of a question but not the rest
– makes only very general statements
– includes some factual errors or misunderstandings e.g. confusion between different
companies or misuse of certain key terms
– shows limited use of material with limited reading/research on the topic and includes
only a very small number of references, not all of which are included in the references
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Mark range Guidelines
– includes spelling mistakes, is poorly structured with no clear argument and grammar
mistakes making it difficult to understand
– includes some irrelevant material
35 – 39%
A mark within this percentage range will be given to an assignment which:
– includes only a limited amount of relevant material
– shows little evidence of reading/research on the topic e.g. the essay includes only very
few references, and relies only on material or case studies used during the course
– shows only a very basic understanding of the subject
– is poorly presented with bad grammar, some spelling mistakes and an incomplete
reference list
– has a poor structure and does not flow e.g. if there is no conclusion or new facts are
introduced in the conclusion rather than introduction or main discussion
– contains some fundamental errors
20 – 34%
0 – 19%
A poor fail on this assignment means the assignment submitted:
– is poor and suggests that the student has spent very little time on it e.g. if the answer is
considerably under the word requirement and/or presented in note form rather than as
a fully written up essay
– bears little relation to the assignment topic
– shows a poor understanding of theories, concepts and issues relating to Integrated
Business Management and to the learning outcomes detailed in this document
– contains some or many fundamental errors and misunderstandings of the academic or
other material used e.g. many of the facts cited are incorrect
– uses literature or other material which is largely irrelevant or has no academic value
– is poorly structured and poorly presented e.g. sentences may be hard to understand and
contain many spelling or grammatical mistakes
– contains no references
Work within this mark range shows a complete failure to meet the requirements of the
assignment. A mark in this range will be given for an essay which:
– is below 500 words in length
– bears no link to the question chosen and shows very little or no knowledge or
understanding of any of the theories, concepts and issues relating to Integrated
Business Management. The answer may be fundamentally wrong or trivial
– contains no references and/or evidence of relevant reading
– shows little understanding of the requirements of the assignment and only a vague
knowledge of the subject area
– includes numerous fundamental errors in the understanding or presentation of the
material discussed. There is a general lack of facts/evidence and what is provided is
mostly incorrect and/or irrelevant
– is poorly structured and poorly presented. Spelling and grammar are poor. Many
sentences are incomprehensible
– the examiners do not feel could be described as a serious attempt by any reasonable
standards
